Since its establishment in 2014, DS Automobiles has embraced the “spirit of avant-garde” motto, utilizing motorsport as an innovation laboratory to enhance its production vehicles. Through its participation in the Formula E championship, DS Automobiles has garnered four titles and has successfully transferred knowledge from racing to the development of hybrid and electric models.
The commitment to Formula E serves not only as a marketing platform but also showcases the practicality of DS’s innovations in a demanding and real-world racing environment. The DS N°8, the brand’s latest flagship vehicle, directly incorporates concepts derived from electric racing, boasting a remarkable 750km range on the WLTP cycle.
One of the key factors contributing to the DS N°8’s exceptional range is the refinement of regenerative braking software, which efficiently recharges the battery during deceleration phases. This technology, derived from racing experiences, maximizes performance and enhances the overall driving range of the vehicle.
DS Automobiles’ motorsport division, DS Performance, sees motorsport as instrumental in the development of production models, aligning sporting and technological goals. Through 10 years of experience in Formula E, DS Automobiles has implemented numerous improvements across its lineup of hybrid, plug-in hybrid, and fully electric vehicles.
